The Momentum Protocol 100-Day Pushup Challenge is a structured, coach-monitored habit formation program. Every day for 100 days, you'll complete your assigned pushups and check in with your coach via SMS. No gym. No equipment. No complicated schedule.
The goal isn't just stronger arms. It's proving to yourself that you can show up every single day - and building the mental foundation that makes every other fitness goal easier.
- Complete the SMS opt-in form on our main page to register your phone number with your coach.
- Purchase the program and submit your $300 performance bond to lock in your commitment.
- Receive your daily SMS check-in from your coach every single day for 100 days.
- Complete your pushups and reply to your coach to confirm.
- Finish all 100 days and receive $240 back - 80% of your performance bond refunded.
When you sign up, you put down a $300 performance bond. Complete the full 100-day challenge and we refund $240 - 80% back in your pocket.
Why a bond?
Because it works. People follow through on things they've invested in. This isn't a punishment for quitting - it's a commitment device that gives you a real, financial reason to show up every day.
If you know you're not going to get your pushups done by midnight - travel, illness, an unavoidable crazy day - you can purchase a $25 Cheat Day Pass. It keeps your streak alive without penalty. Use it wisely.
| Item | Cost | Notes |
|---|---|---|
| Performance Bond | $300 | $240 refunded upon completion |
| Cheat Day Pass | $25 | Available as needed |